CPC / CPM Calculator
Calculate cost per click, cost per thousand impressions, or cost per acquisition from ad spend.
By Konstantin Iakovlev · Updated September 2026 · Source: WordStream — Google Ads Benchmarks 2026
CPC
$2.00
Google Ads median CPC (WordStream 2026)
$5.42
Cost Breakdown
| Cost Per Click (CPC) | $2.00 |
| Cost Per 1,000 Impressions (CPM) | $10.00 |
| Cost Per Acquisition (CPA) | $40.00 |
Use the CPC / CPM Calculator above to calculate your results. Enter your values and see instant results — all calculations run in your browser.
Disclaimer: This calculator is for informational purposes only and does not constitute tax, financial, or legal advice. Results are estimates based on the information you provide and current rates. Always consult a qualified tax professional or financial advisor for advice specific to your situation.
How It Works
Three numbers tell you most of what you need to know about whether a paid campaign is pulling its weight: what you pay per click, what you pay to reach a thousand people, and what you pay for an actual conversion. WordStream's 2026 Google Ads benchmarks, drawn from US search campaigns run from April 2025 to March 2026, put the typical cost per click at $5.42 across industries and at $8 or more for lawyers, home improvement firms and dentists, so clicks that go nowhere get expensive quickly.
The math is plain division. Divide total ad spend by clicks to get CPC, divide spend by impressions and multiply by 1000 to get CPM, and divide spend by conversions to get CPA. Spend $1000 for 200 clicks, for example, and your CPC lands at $5.
Chasing a low CPC on its own can quietly drain a budget, because cheap clicks that never convert are still money out the door. Weigh click cost against conversion quality before you celebrate a bargain. It also pays to confirm that the impressions feeding your CPM are genuinely viewable ones, since most platforms now report viewable impressions separately and the difference can be large.
Example: Launching a New Product
- 1 Enter your total ad spend ($2,500) as the Ad Budget, then enter each count under its mode: clicks (500) under CPC, impressions (250,000) under CPM and conversions (25) under CPA. The Cost Breakdown table shows all three costs at once.
- 2 The calculator will compute: CPC = $2,500 / 500 = $5.00; CPM = ($2,500 / 250,000) * 1000 = $10.00; CPA = $2,500 / 25 = $100.00.
- 3 Your campaign resulted in a $5.00 CPC, a $10.00 CPM, and a $100.00 CPA.
- 4 A $5.00 CPC is close to WordStream's 2026 cross-industry median of $5.42, but whether the campaign pays depends on the $100 CPA: each conversion has to bring in more than $100 of profit for the spend to pay for itself.
Source: WordStream — Google Ads Benchmarks 2026 · Last updated: September 2026
Frequently Asked Questions
What is the difference between CPC and CPM?
What is a good CPC for Google Ads in 2026?
How do I lower my CPC?
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